Your full-stack boutique marketing firm
We make your brand unforgettable by design.
And that’s why everyone’s talking about you Lately.
Lately Digital is a full-stack boutique marketing firm creating bespoke marketing for established businesses across Canada and the U.S. that are ready to be discovered and remembered. Working with us feels like having your own in-house marketing team, without the hiring or the overhead. We build one-of-a-kind strategies that put your business in front of the right people and keep it there.
Meet the Founder
Megan Kelloway
Over her 15-year marketing career, Megan has managed million-dollar ad budgets for national brands. Today she leads a team that brings that same discipline to growing businesses across every industry. The results below are where it started.
Managed High-Value Campaigns
Successfully managed million-dollar (annual) advertising budgets across various platforms (e.g., Google Ads, Facebook Ads). WestJet Airlines
ROAS Performance
Increased Return on Ad Spend (ROAS) by 85% over a 12-month period, showcasing the ability to generate significant returns on investment. WestJet ULCC Launch Campaign
Lead Generation
Developed and executed lead generation strategies that tripled the number of monthly qualified leads and reduced the CPL from $1.27 to $0.15
Dr Kim D’Eramo | American Institute of MindBody Medicine
Brand Growth
Played a key role in growing a brand's online presence, resulting in 50k + social media followers obtained over 12 months.
Swoop Airlines
Content Marketing
Developed a content marketing strategy that boosted organic search traffic by 75% and engagement rates by 95% over 6 months.
GYMVT
Cross-Channel Integration
Created integrated marketing campaigns that harmonized various channels (e.g., email, social media, PPC, content) and resulted in 4x increase in overall marketing efficiency over 24 months.
Landmark Cinemas Canada
Let's Be Friends
You can find me in my corner of the internet @HELLOLATELY where I share a lot of me as a mother, a double-entrepreneur, and a little about marketing.
What We Do
Signature Services
Every engagement starts with strategy and is built around your unique business goals. Choose one service or bring them together as The Headliner. Monthly retainers start at $1,500.
01. The Blueprint
STRATEGY, INCLUDED IN EVERY ENGAGEMENT
We never guess. We start with your existing data, build a strategic plan and execute with precision, learning in real time and optimizing as we go. Every decision we make is data-driven.
02. The Signature
BRAND & WEBSITES
Your brand identity and website, the mark you leave everywhere. Brand standards, messaging and websites that give your sales team something to stand behind, from full rebuilds and launches to ongoing updates.
03. The Feature
CONTENT ENGINES BUILT INSIDE YOUR BUSINESS
The best content already lives inside your business. Our job is to draw it out, give it legs and keep it flowing through every channel, from social posts and LinkedIn to SEO-rich blogs and newsletters. Planned one season at a time and approved through your client portal.
04. The Spotlight
PAID MEDIA
Google and Meta campaigns that put you in front of buyers ready to act, from strategy and creative to testing and optimization, with monthly reporting that ties spend to leads.
05. The Debrief
REPORTING & OPTIMIZATION
Monthly reports and quarterly reviews in plain language. We show leadership what's working, what we've optimized and where to invest next.
The Headliner
THE FULL STACK
Every signature service under one retainer. Your complete marketing team, for brands that want to lead their category.
“
Karen Pluthero | Senior Marketing Manager, BRC Group
What we particularly value is that they go beyond simply executing a brief. They are always thinking ahead, bringing forward new ideas and challenging us to look at opportunities differently. Their ability to think outside the box, while still understanding our brand and business objectives, has made them a valuable extension of our internal marketing team.
From brief to Launch Season
01. The Brief: a 30-minute discovery call about your goals and where your marketing is falling short.
02. The First Look: a complimentary audit of your marketing that shows you the gaps.
03. The Plan: scope, deliverables and pricing built for your business.
04. Launch Season: your first 90 days. After a brand interview with your leadership team, we deliver a comprehensive 90-day strategy and launch. Every season after that is a Growth Season.
Brands worth talking about
We partner with established businesses that have outgrown DIY marketing but don't need a 50-person agency with high overheads. Our clients range from B2B and professional services to product brands and local companies with big goals. Most have a lean internal team and need a partner who can handle strategy and execution.
What our clients say
HEAR IT FROM SATISFIED CLIENTS
SOME kind WORDS
“
Working with Lately has been a dream come true. The systems, processes and automations that they have implemented in my business have changed the game for me. My marketing finally makes sense and the proof is in the results.
— KIM D.
I’ve had the privilege of working with Megan for the past six months, beginning with marketing support that naturally evolved into much-needed help with rebuilding our website. From the moment I shared our vision, she understood it. Not just the look, but the purpose, the feeling, and the experience we wanted to create for our couples.
After sending her a few inspiration examples, she crafted the most stunning website we could have dreamed of. She exceeded every expectation with her creativity, professionalism, and deep understanding of our brand.
Working with Megan has been seamless from start to finish. She is patient, supportive, and always there to answer questions, guide you when you're lost, and teach you in a way that makes you feel confident moving forward.
We are so grateful to have her in our corner. She is truly a blessing.
— Katrina K.
Start here
Get your First Look
Complimentary for new clients
Your marketing audit
BOOK A 30-MINUTE DISCOVERY CALL
Tell us where your business is today and where you want it to go. We'll ask the right questions to understand your goals, your buyers and what's holding your marketing back.
WE REVIEW YOUR MARKETING
Our team reviews your website, social channels and advertising, so you can see what's working, what's missing and where the fastest gains are.
GET A CUSTOM PLAN
You'll walk away with clear recommendations and a custom proposal built around your goals, whether or not you decide to work with us.
stay connected and stay updated
The Lately Edit
Marketing updates for business leaders, once a month. Short, practical and focused on what's changing in search, social and paid media.
